Wednesday, December 7, 2011

Soap, Drugs and Rock and Roll





In the video, Soap, Drugs and Rock and Roll, we first meet Don Bolles, drummer from the punk rock band, “The Germs“. The irony is so thick; you can’t make this stuff up. On April 4, 20007, Don was arrested when, during a traffic stop, his Dr Bronners soap tested “positive” for the drug GHB. The video goes on to illustrate that the NarcoPouch 928 field drug tests used will not only give a false positive for GHB to Dr Bronners soap but any soap that is a natural soap. “Tom’s” (manufactured by Colgate-Palmolive) for example will have the exact same reaction. In an interesting twist this kit does not test positive when used with a detergent “soap”. So the video goes on to illustrate, in a fun way, the chemical difference between real soap vs. fake soap using this faulty feild drug test. By the way, Mr. Bolles was soon exonerated once an actual crime lab tested his soap and found no GHB what so ever.


Now if this isn’t interesting enough, David Bronner, President of Dr. Bronner’s Magic Soaps, takes this just one step further. Not only illustrating the chemical difference between soap and detergent but calling out manufactures of what he calls “pure, natural and organic synthetic detergent based product.” With tongue in cheek of course. Showing that many of the products we believe to be “organic” and “natural” are simply using meaningless hype words to sell us there detergent.


Kiss my face and Jason’s Naturals are just a couple of the examples he used. I was shocked to learn this because, although I don’t personally use these products, when I was in college for massage therapy, I had teachers, offhandedly, suggest these companies as, “good natural products”.

Now I am an avid label reader. I think it all began for me with food labels, but in general label reading is important. Money doesn’t come easy and I for one want to know what I’m buying. The best defense you have against labels and advertising that is misleading is to understand what you’re reading.


You can’t just blindly trust the words on the front of the bottle. You need to understand that words such as “natural” and “organic” mean nothing. My husband always jokes, “Uranium, is natural”, do you want to put that on your face?

Let me give you a definition:

or·gan·ic


1. noting or pertaining to a class of chemical compounds that formerly comprised only those existing in or derived from plants or animals, but that now includes all other compounds of carbon.
2. characteristic of, pertaining to, or derived from living organisms; organic remains found in rocks.
Based on this the word “organic” means nothing in regards to product health and safety. Many companies have recognized that the consumer is wanting more natural products. The result has been that they make something that looks “natural” and use the word, organic. They do this to imply a healthy natural product without actually saying it. It’s a loophole and a deceptive one at that.

So how can you protect yourself from misleading terms such as, “natural” and “organic”? Turn the bottle around! Simple right?

Some of you may think, “Not so” and in a way your right. Companies typically write there labels in such a way that you’d need a chemistry degree to even half understand it. I could suggest you bone up on your Chem courses but here is a simpler solution. Lets have a quick look at lables.

To start I’ll use Dove Deep Moisture Nourishing Body Wash as a base line example.
Dove, to my awareness, has not outright claimed to be soap or even implied it. They call there detergent things like, “beauty bar”, “moisturizing bar” and of course the common, “body wash”. I am in no way singling them out as “bad” but rather using there ingredients list to give and example of what a common detergent looks like in the form of “body wash”


Dove Deep Moisture Nourishing Body Wash
Ingredients
Water, Glycine Soja (Soybean) Oil or Helianthus Annus (Sunflower) Seed Oil, Glycerin, Petrolatum, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Ammonium Laureth Sulfate, Lauric Acid, Cocamide Mea, Fragrance, Polybutene or Polyisobutylene, Guar Hydroxypropyltrimonium Chloride, Isostearic Acid, Peg-5 Cocamide, Acrylates/Beheneth-25 Methacrylate Copolymer, Peg-30 Dipolyhydroxystearate, Dmdm Hydantoin, Tetrasodium Edta, Etidronic Acid, Iodopropynyl Butylcarbamate, Titanium Dioxide (Ci 77891).
There first ingredients are pretty straight forward and not necessarily bad. However as the list descends you see the chemical cocktail thicken. You don’t have to know exactly what these latter things are to know they aren’t natural. In defense of Dove I have never found them to be misleading and there products are not terrible for detergent but they are still detergent.

Now on to the next product. For this I randomly searched Amazon.com using the phrase, “Organic soap”. I’ll give Amazon credit in that the first items that came up where pretty much in line with my search but about 11 items down on the first page we have:

Nature’s Gate Organics Liquid Hand Soap, Lavender & Aloe
Ingredients
Certified organic lavender hydroflorate aqua blend with certified organic extracts of juniper, sage, echinacea and licorice, olefin sulfonate, cocoamidopropyl betaine, certified organic aloe vera, vegetable glycerin, cocamide MEA, PEG-150 distearate, certified organic lavender oil, isoceteth-20, citric acid, grapefruit extract and pure essential oil of ylang ylang.


Wow, look at that. See the similarity? This is also, not soap.


Now here is -
Dr Bronner’s Magic Soap ,18-in-1 hemp peppermint, pure castile soap
Ingredients:
Water, Organic Coconut Oil*, Potassium Hydroxide**, Organic Olive Oil*, Mentha Arvensis*, Organic Hemp Oil, Organic Jojoba Oil, Organic Peppermint Oil*, Citric Acid, Tocopherol
Here’s what all the little stars mean -
* CERTIFIED FAIR TRADE INGREDIENTS
** None remains after saponifying oils into soap and glycerin

Can you see the difference? This is soap.


You may say, well there are still some words I don’t recognize there. That’s ok. The main thing to bare in mind is that the majority of the label is clearly understandable and minimal in ingredients.


Just for information’s sake, Tocopherol is commonly known as vitamin E, Metha Arvensis is the Latin name for a plant called “water mint” and potassium hydroxide is, of course, a type of lye. Lye and fat make soap.
Understanding what your reading and making educated choices, is the most empowering thing you can do .
Some of you reading this may be thinking, “I’m outraged! What about regulations? Who’s taking care of this? I want to sue!”


Ok, ok, hold it right there buddy. That’s all well and good and noble sounding but here’s my two cents on that. There are already people suing companies over this. Litigation is long and taxing both financially and emotionally. A well meaning person would say, “Well we shouldn’t just ignore it!” Well of course not, but there are two issues I want to address here.


First, you have the negative effect on small business, threw over regulation. In a society of free trade, regulations don’t necessarily benefit the little guy. The small business person cant afford it. It’s one thing to have basic consumer protection, but anything beyond that is counter productive and damaging to smaller companies. Excessive regulations ironically benefit the large powerful corporations because they make enough money to offset these issues and over the long term this benefits them because it weeds out competition. In other words buries the competition threw enormously exhausting expectation. Meanwhile the larger companies who do “bad things” simply pay there fine or tie you up in court for a decade. Now I’m not saying we shouldn’t have rules. Basic no nonsense things like labeling is perfect and should be expected. It doesn’t hurt anyone as long as it’s within reason. If there’s nothing to hide in a product then there’s no issue to putting a label on it. We already have regulation for labels and enforceable rules for those who mislabel.

The second part is this: I’m a believer in the adage, “Work smarter, not harder”. Going up against large companies in the above mentioned way is counterproductive and hurts the chances for competition. It’s the “hard way.” Competitive small businesses give you options and options are your “smarter” way. If you want to accomplish a better marketplace with the kind of products you value then you should stop buying the products that you don’t want in the market. Additionally small businesses should be given support for growth not the other way around.


If you still want to sue? Buy Dr Bronners soap. David Bronner is constantly in court on behalf of regulations and being a company with fantastic ethical standards they’re in it for the right reasons, I think. Not just that but if your going to purchase, buy ethically, period.


In my utopian world regulations would be minimal and limited. Consumers would make educated decisions and support the better guy, not the bigger guy. People would be held high for high standards and admired for kind and ethical practice.

I know I said this before but it defiantly stands repeating, “Understanding what your reading and making educated choices, is the most empowering thing you can do.” You are not a victim of circumstance you are a victim of choice.




(I would like to add I am in no way affiliated with Dr Bronners. They haven't paid me and they don't know me. I just feel they're an all around ethically strong company and I like there soap.)

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